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After working with Semaphore Partners Inc. on the navigational components of the Scion main site, I was asked to collaborate on the construction of a microsite for the new Scion tC. The microsite was a component of a larger viral campaign spanning print, broadcast and web. In addition to the information about the car itself, the site contained animated shorts of cartoon characters and their tC coupe as a mini-series.
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My role in this project was to construct the site using Macromedia Flash and Actionscript. Given static graphic designs for each section and animated shorts by Attik, the site required structuring and scripting to make it function. Aside from functioning alone, a smooth feel, usage tracking, and provisions for enabling future expansion and content changes were mandatory.
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