Scion Navigation

Nicholas Zambetti

December 2003

Exposition  »  Commercial  »  Scion Navigation

This project involved the development of navigational components for the Scion corporate website. A marque of the Toyota Motor Company, Scion makes automobiles that appeal to young car buyers. As a result of this market, the Scion website requires a unique feel. These website navigation components were designed to be responsive to the user's actions. They hide and reveal active regions according to the user's location within the site and the user's mouse coordinates on the currently viewed page.

Contracted by the Chicago office of Semaphore Partners Inc., the development team consisted of several designers and programmers located throughout the United States. Specified Requirements included Macromedia Flash 5 compatibility and the ability for the navigation components to be flexible enough to adapt to structural changes of the site. For these reasons, XML formatted configuration files were chosen so anchor references could be quickly modified.

Screenshots

Scion Nav 
primary navigation for the scion corporate website
Scion Live Nav 
navigation for the "live" section of scion.com
 
   

Response

Communication Arts Site Of The Week, November 2003

Contact

Via Montenavale 1
Ivrea (TO), Italia 10015
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© 2006 Nicholas Zambetti